Congratulations...by partnering with Platinum Internet, you are already on your way to free search engine traffic and higher profits!
The first step is to work with you to prepare a list of keywords that we will optimize your web site for, in order to generate traffic for specific search terms. These are the phrases that people will typically type in when looking for a business like yours.
Keyword Selection
There are some great tools available to help you build your keyword
list, and you will find the best of these on this page. But first, some
general advice on keyword selection.
- Try to build a large and comprehensive list, in order to have the best chance of generating maximum traffic
- Look for 'buyer' keywords - someone searching on 'buy digital camera' or 'digital camera on sale' is obviously ready to make a purchase now...the best traffic you can get
- Be wary of the word 'free' which tends to attract tyre-kickers
- People tend to do general research first, then when they have more information and are ready to buy, they go back and make a more specific search. So someone searching for 'digital camera' is probably just browsing, while someone searching for 'Canon MP 309 digital camera' knows exactly what they want to buy.
- Longer keyphrases - three or four words plus, are often easier to rank for, and produce more qualified visitors who know what they want
- Around half your traffic may come from 'long tail' searches - these are keyphrases that are not searched very often individually, but when you add them all up, they represent a lot of traffic
- Use the tools to add mis-spellings, which can generate some useful extra traffic
Tool Number 1 - Word Tracker
WordTracker provides information about actual search engine queries
across a number of major search engines. This is a great place to start
compiling a list of keywords for your campaign.
Research
General Keywords
Tool Number 2 - Google Keyword Tool
This tool provides information about searches performed in Google...you
may find additional keywords to add to your list here.
Research
Google Keywords
Competitor Keyword Research
One great way to find valuable keywords is to check out what keywords
your competitors are paying for on Google. You can do that easily using
this tool:
Research Competitor
Keywords
Add Misspellings and Typos
People often type incorrect spellings when searching. Adding these to
your list can help you pick up some easy extra traffic. This tools shows
actual misspellings typed into search engines for a wide range of queries.
Research
Misspellings
Clean Your List
Having used several tools, you may now have some duplicate keywords
in your list. Can you remove these to clean up your list by pasting
your keywords into this tool.
http://www.servermind.com/keyword-list-cleaner.html
Submit Your Keywords
All done? Great. Then all you need to is paste your final keyword list
here, add your details and hit 'Submit Keywords.' We will review your
list and get you on your way to the top of the search engine rankings.
